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3 Ways to Register for LEGO Insiders Membership

For LEGO fans, the LEGO Insiders membership is like a special pass, granting you access to exclusive perks such as reward points, exclusive discounts, and early access to new products. If you’re eager to enjoy these benefits, consider joining the LEGO Insiders program. Here are three convenient ways to register and some important tips to keep in mind.

How to Register for LEGO Insiders?

LEGO offers three easy registration methods:

1. Online Registration

This is the most convenient and fastest way. Simply visit the LEGO Insiders page, click the "Join" button, and follow the instructions to fill out your personal information and create a LEGO account.

Tips:

  • You’ll need to provide your name, a valid email address, date of birth, and country/region of residence during registration.
  • Once registered, you’ll receive a welcome email from LEGO containing a link to your digital membership card. Don’t forget to activate it!

2. Phone Registration

If you’re not comfortable with online registration, you can call LEGO customer service. The customer service representative will guide you through the registration process.

3. In-Store Registration

You can also visit your nearest LEGO store or participating partner stores. Speak with a LEGO staff member and let them know you want to register for the LEGO Insiders membership. They will assist you in completing the registration and provide you with a LEGO Insiders membership card (either physical or digital).

Tips:

  • You can find a list of all LEGO stores and partner stores on the LEGO store locator.
  • After registering in-store, you’ll also receive a welcome email with a link to your digital membership card. Remember to activate it!

Important Notes for Registering LEGO Insiders Membership

While registering for LEGO Insiders is simple, here are a few important points to ensure a smooth process:

  • Age Requirement: The LEGO Insiders program is open only to adults aged 18 or above (or the legal age of adulthood in your country/region, whichever is higher).
  • Regional Availability: The LEGO Insiders program may not be available in all countries/regions. Before registering, confirm that the program is supported in your area by checking the list on the LEGO website.
  • Accurate Information: Ensure that the information you provide—especially your name, email address, date of birth, and country/region of residence—is accurate. This will affect your ability to enjoy membership benefits and receive communication from LEGO.
  • Account Activation: Regardless of the registration method, you need to activate your account after registration to start earning points and enjoying membership benefits. Typically, you can activate your account by clicking the link in the welcome email sent by LEGO.
  • Account Linking: A LEGO Insiders account and a LEGO account are separate systems. A LEGO account is used for shopping, gaming, and community interactions on the LEGO website, while a LEGO Insiders account manages your membership, points, and rewards. To register for LEGO Insiders, you must first create a LEGO account and link the two.

LEGO Points Value Calculator

Curious about the value of your hard-earned LEGO points? Use our LEGO Points Value Calculator:

LEGO Points Value Calculator

Just enter your country/region and the number of points you have to easily calculate their value.

Conclusion

Joining the LEGO Insiders program enhances your LEGO experience! You can earn points, redeem rewards, and participate in exclusive member activities. If you’re interested, follow the steps above to register and activate your LEGO Insiders account and start enjoying the benefits!

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