LEGO Insiders Program Explained
As a LEGO enthusiast, I’ve always believed that the LEGO Insiders program (formerly the LEGO VIP program) is more than just a loyalty scheme; it's a key to unlocking even more benefits in the LEGO universe. This article will provide a detailed look at the program, helping you to make the most of its advantages.
1. LEGO Insiders Program Overview
The LEGO Insiders program is a free membership initiative by the LEGO Group designed to reward loyal fans. Members can earn points by purchasing LEGO products, participating in activities, registering sets, and more, which can then be redeemed for discounts, exclusive products, digital resources, and other rewards.
Key Features:
- Free to Join: Membership is entirely free.
- Earning Points: Members can earn points in various ways:
- Purchasing sets on LEGO.com and participating LEGO branded retail stores.
- Registering owned LEGO sets.
- Taking part in surveys or testing.
- Occasionally visiting the LEGO Facebook page.
- Redeeming Rewards: Points can be redeemed for:
- Purchase Discounts: Use points to offset spending at LEGO.com and LEGO branded retail stores.
- Exclusive Rewards: Includes LEGO merchandise, special discounts, LEGOLAND tickets, and more.
- Limited-Time Gifts: Some sets may come with limited-time gifts.
- Early Access: Members get early access to select sets.
- Downloadable Resources: Such as alternative building instructions, coloring pages, and activity packs.
- Points Expiration: If no purchases or redemptions are made within 18 months, points will expire. The LEGO Group will send an email reminder three months before expiration.
2. Joining the LEGO Insiders Program
How to Join:
- Online Registration: Visit LEGO.com/Insiders to create an account and follow the instructions. After registration, you'll receive a welcome email and an electronic membership card.
- Retail Store Registration: Inquire and register at a LEGO branded retail store.
- Phone Registration: Call the LEGO customer service number for your region to register.
Important Notes:
- Membership is available to individuals aged 18 and above.
- Use the same email address as your LEGO account to add recent orders on LEGO.com to your points balance.
Want to Learn More?
For additional details on how to register for LEGO Insiders and important considerations, check out these helpful resources:
- LEGO Insiders Registration Guide
- LEGO Store Locator to find your nearest LEGO store.
- LEGO Customer Service for any registration-related inquiries.
3. Earning LEGO Insiders Points
Ways to Earn:
- Purchasing LEGO Products: Earn points on purchases made on LEGO.com or participating LEGO branded retail stores.
- Registering LEGO Sets: Earn points by registering owned LEGO sets.
- Participating in Activities: Earn points by participating in surveys or testing activities hosted by LEGO®.
- Visiting the LEGO Facebook Page: Occasionally, visiting the page may earn points (time-limited).
Important Notes:
- LEGO gift card purchases do not earn points but can be used to pay and earn points.
- Points can only be earned or redeemed at LEGO.com, LEGO branded retail stores, and participating partners.
- Points cannot be earned or redeemed at LEGO Certified Stores (marked with yellow flags on maps).
4. Redeeming LEGO Insiders Points
Points Value:
The value of each LEGO Insiders point varies by region and currency. For instance, in the US, spending $1 earns 6.5 points, while in the UK, spending £1 earns 8 points. (Understanding regional differences in point value is key to planning your redemption strategy.)
How to Redeem:
- Online Redemption: Redeem rewards at the Rewards Center on LEGO.com.
- Retail Store Redemption: Present your electronic membership card or provide the email linked to your account to redeem points at LEGO branded retail stores.
Important Notes:
- Points cannot be redeemed for cash or gift cards.
- Points can only be redeemed in the member’s country/region.
- Points cannot be earned and redeemed in the same transaction unless stated otherwise by the LEGO Group.
Simply enter your country/region and the number of points you have, and the calculator will automatically display the corresponding value.
5. LEGO Insiders Program Terms and Conditions
Important Terms:
- The LEGO Insiders program terms are governed by Danish law.
- Members must agree to the LEGO Group’s privacy policy.
- The LEGO Group reserves the right to modify or terminate the program at any time.
6. Summary
The LEGO Insiders program is a fantastic way for LEGO fans to enjoy exclusive benefits and savings. By accumulating and redeeming points, members can save on LEGO purchases and enjoy a variety of exclusive rewards. If you’re a LEGO fan, joining this program is definitely worth it as it enhances your LEGO journey.
7. Other Important Information
- LEGO Certified Stores: Operated by local partners, these stores do not allow earning or redeeming LEGO Insiders points.
- Points Expiration Policy: Points expire after 18 months of inactivity. LEGO will send an email reminder three months before expiration.
- Customer Support: For any questions about the LEGO Insiders program, contact LEGO customer service. (Tip: Check the FAQ section first, as it often answers most common queries.)
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