What's the Difference Between LEGO Insiders and LEGO VIP?
If you're a dedicated LEGO fan, you're probably familiar with the LEGO VIP program—a membership system where you earn points through purchases and enjoy exclusive benefits. Recently, LEGO introduced the all-new LEGO Insiders program, which has left many fans wondering: what’s the difference? Are these two programs the same? This article will answer these questions for you.
An Upgraded Membership Experience with LEGO Insiders
First, let’s clarify one key point: LEGO Insiders is essentially an upgraded version of the LEGO VIP program. LEGO has rebranded and enhanced the original VIP program to provide a richer and more diverse experience for its members.
If you were already a VIP member, no action is needed on your part—your account has been automatically upgraded to an Insiders account. Your old VIP card remains valid and can be used just as before.
Side-by-Side Comparison of LEGO Insiders and LEGO VIP
To give you a clearer understanding of the differences, here's a side-by-side comparison of the two programs:
| Feature | LEGO VIP | LEGO Insiders |
--|
| Program Name | LEGO VIP | LEGO Insiders |
| Launch Year | Original program, launched earlier | Updated version of VIP, rebranded as Insiders |
| Membership Transition | N/A | Existing VIP accounts automatically upgraded |
| Card Format | Physical and optional digital card | Digital card integrated with smartphone wallets |
| Earning Points | Purchases, surveys, and events | Purchases, surveys, events, and LEGO set registration |
| Rewards | Limited selection, primarily vouchers and sets | Expanded rewards, including exclusive sets and digital content |
| Personalized Features | None | Personalized product and activity recommendations |
This table highlights how Insiders builds upon the solid foundation of VIP while introducing new features for a more modern and convenient experience.
Core Features of LEGO Insiders
The core features of the program remain the same, whether under the VIP or Insiders name: you earn points through LEGO purchases and activities, and redeem them for rewards.
Here are some specific ways you can earn points:
- Purchasing LEGO products: Earn points when you buy LEGO sets through the LEGO website, official stores, or select retail partners.
- Registering LEGO sets: Scan the QR code on your set's instruction manual and register it to your account to earn additional points.
- Participating in official activities: Join LEGO’s surveys, events, or other activities to rack up even more points.
New Highlights of the Insiders Program
Beyond the familiar core features, LEGO Insiders introduces new tools and upgrades to elevate your membership experience:
- Convenient Digital Membership Card: Add your Insiders card to your smartphone wallet for easy access anytime, anywhere. This eliminates the need to carry a physical card and minimizes the risk of loss or damage.
- Expanded Reward Options: Discover a broader selection of rewards, including discount vouchers, exclusive sets, and digital content. Check out the “Rewards Center” on LEGO’s website to see what’s available.
- Personalized Recommendations: LEGO will tailor product, activity, and offer recommendations to your interests and purchase history, ensuring a more personalized experience.
Practical Tips
- Account Linking: If you registered your Insiders account in a LEGO store, make sure to link it to your online account to unlock all membership benefits. You can do this easily in the “Account Settings” section.
- Email Notifications: Regularly check your inbox for updates on the latest events, rewards, and point expiration reminders to ensure you don’t miss out.
- Lost Membership Card: If your VIP card is lost or damaged, simply log into your Insiders account and download a new digital card. The download option is available in the “My Account” section.
LEGO Points Value Calculator
Curious about the value of your points? Try the LEGO Points Value Calculator!
Enter your country/region and the number of points you have to instantly see their value, making it easier to maximize your membership benefits.
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